- Art direction
- Brand Identity Design
Maria Papadopoulou makes the neighborhood of Kato Petralona flourish, by introducing all kinds of plants and flowers to whoever visits her colorful flower shop space.
With lots of love and care, Maria helps anyone that walks into her shop to get in touch and develop an understanding of flowers and plants.
Kommigraphics designed the branding of “yperalfeia boutique” flower shop logo with simplicity, timelessness, and the aim to highlight the plants and flowers rather than the branding itself. Yperalfeia means above the Alpheios river and thus the typographical element “y” curves in a harmonious way both above the rest of the letters of the word and at the same time it is also the initial letter of the brand. The result allows it to perform correctly in other applications as print (Signage, stickers…) as well as on all digital & social media.
Maria is an active person, full of life, joy and optimism! She is always looking for something new, looking for the best and greets her customers with a big smile every day!
That’s why we wanted to give an added value to the name “yperalfeia” by creating an iconic brand idenity character – an extension of the owner – in different, slightly surreal adventures, thus giving greater emotional value to the brand that also creates an unpredictable storytelling brand.