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SERVICES:
- Design system
- Art direction
- Brand manual
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Baseblue is the result of the merger of three pioneering bunker trading companies: BMS, Bunkernet, and SBI, with headquarters in Athens, Cyprus, and China, respectively. Together, they have become one, and BASEBLUE is now one of the leading players in the shipping industry and one of the world’s leading bunkering companies.
This merger represents one of the most important stages of development for the three contracting companies, as it expands their services to a global customer base.
The key objective of the design was to create a brand that conveys a serious and trustworthy image, without incorporating concepts and symbols that could cause concerns for both partners and existing or future customers. The company’s main priority was to reassure its customers that it remains unchanged while also strengthening itself as an unshakable force, moving with superiority into the future, and becoming more dynamic, thus ensuring even better services for a sustainable future.
The concept of energy has been the most important benchmark in the design, as Baseblue guides its customers safely towards their business goals through its services, offering marine energy solutions with efficiency, consistency, and competitiveness.
THE DESIGN OF THE MARK IS A REFERENCE TO THE SHAPE OF A PROPELLER
WITHOUT HOWEVER CONSTITUTING A VISUAL REPRESENTATION OF IT
Baseblue / Energy for tomorrow
THE INTENSE CURVES REFER TO THE PERPETUAL MOTION OF THE SEA
WHILE THEY COEXIST WITH SHARP ANGLES, WHICH REPRESENT THE COMPANY'S POINT OF CONTACT WITH THE CUSTOMER AND THE STARTING POINT FOR THE NEXT DAY.
THE USE OF THE LOGO GEOMETRY
LED TO THE SPREADING OF THE LOGO AND THE CREATION OF THE COMMUNICATION SYSTEM, THUS COMPLETING THE VISUAL IDENTITY OF THE COMPANY IN A SET OF APPLICATIONS.
THE PROPER APPLICATION OF THE BRAND LOGO
IN SOCIAL MEDIA AND DIGITAL MATERIALS ALSO PLAYED AN IMPORTANT ROLE
