PAYZY BY COSMOTE
- Design systems
- Art direction
- Brand manual
A new era of electronic transactions in Greece, a new way of payments without a wallet, is brought by the new mobile application ““payzy” by COSMOTE”.
“payzy” by COSMOTE is a holistic, completely digital solution for all daily payments and transactions. Users can create an IBAN account in a few minutes, without having to go to a bank, issue a virtual debit card, add it to their mobile’s Google Wallet or Apple Pay and make contactless payments as well as all their purchases in physical and online stores. Furthermore, with “payzy” one can instantly pay bills. Everything can be done in a fully digital environment from the first to the last step, easily, quickly and safely.
In addition, “payzy” by COSMOTE features innovative functionalities without fees applied, such as the ability of users to exchange money with their friends instantly via chat, and to automatically share common expenses with each other via Split it.
Cosmote, through its collaboration with Ogilvy Greece, commissioned us to design the logo, brand identity and the entire communication system for all online and off-line media.
In a fast-paced world, with a plethora of information and different applications for the consumer, “payzy” by COSMOTE was created aiming at the joy of life without having to spend time on multiple platforms.
The main pillar of the design was the visualization of this multi-level function of the application through a fresh, pleasant, and memorable identity, that would be both an extension and reinforcement of the values of its name. Pay + Easy = “payzy”.
The basis of the design was the actual application of the platform and its multi-level functionality. By initially evaluating all means of communication, their specifications as well as limitations, we created the main design ground to “build” the overall visual identity of the brand.
The shapes and semiotics of the identity initially referred to the logo (app icon shape) with rounded corners. All the other elements of the application such as the virtual card and the UI elements with which the user interacts while using the application, share the same geometries.
The ripple effect is the basic design vehicle of the identity, which when accordingly applied, turns into a guide of a hierarchical reading of a message (focal points). It also through its successive axial movement at the beginning or end of an advertisement allows the ripple to become the element that makes the communication recognizable to its audience.
The colors are intense, lively and with contrasts, emphasizing the digital nature of the brand and at the same time strengthen both a pleasant experience when using the application and its reliability.
Our goal to be met was the creation of a polymorphic visual identity that adapts and remains recognizable from the largest to the smallest dimension of its applications, with absolute coherence and consistency.