- Design system
- Logo redesign
- Brand manual
The “egg” (enter, grow, go) is a leading business incubation and acceleration program of EUROBANK.
It offers opportunities for startup funding, mentoring, commercial activity, networking and outreach with 2 platforms. One for start-ups, groups or individuals with innovative ideas, looking for knowledge and resources to become a sustainable business, as well as another platform that appeals to new businesses that want to accelerate their growth in order to scale up.
Based on the renewed image of EUROBANK and the logic of one brand one voice, the need that arose was to redesign the well-known brand of the “egg” scheme, aiming to be correctly represented on multiple online and offline applications in a more visible, solid and timeless way, whilst maintaining its values and basic message.
The well-known illustration of the oval egg is now replaced with a corrected shape with a uniform writing format and a different tonality, that of the primary color of EUROBANK’s renewed identity (blue – black). Its yolk is replaced by a meticulously sloppy graph that is placed in a circle, but the main goal is to preserve the most recognizable element of the logo, that being its timeless handwritten texture.