SYNDEA

Born from the words SYN+IDEA, which encompass the timeless values of the company – respect for people and society, collaboration, teamwork, flexibility, and a thirst for innovation – while also emphasizing its dynamism and reliability, fresh perspective, and new ideas with which it addresses the new demands and needs of society and the insurance market.

The new logo design was made in such a way that it communicates the same message regardless of age or social group, with the main pillar being the human-centric character.

The renewal of the logo marks the company’s new day in such a way that it does not lose its connection with its past and history, but at the same time aligns with the increase in the company’s innovation and technological progress. The initial letter “S” of the company’s new name is harmoniously and isometrically created by two linear shapes aiming conceptually to bring the idea of connection (abstractly – a link), symbolizing the relationship between the company and the customer, as well as the connection of the two words into one (syn + idea). The symbol is complemented by the Sans Serif typeface without any exaggerations, reinforcing the concept of a customer-centric – human-centric company.