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SERVICES:
- Web design
- UI / UX
- Content architecture
- Storytelling & Art direction
- Web development
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Baseblue is the result of the merger of three pioneering bunker trading companies: BMS, Bunkernet, and SBI, with headquarters in Athens, Cyprus, and China, respectively. Together, they have become one, and BASEBLUE is now one of the leading players in the shipping industry and one of the world’s leading bunkering companies.
This merger represents one of the most important stages of development for the three contracting companies, as it expands their services to a global customer base.
The key objective of the design was to create a website that conveys a serious and trustworthy image, ensuring that both existing partners and any future customers will be able to reach the content they are looking for in a direct way. Baseblue brand identity became the base of the design, breathing life to a whole new digital presence.
Clean-cut architecture of information has been the most important benchmark in the design process, while the fluid blue background welcomes us into a new era, exuding a sense of calmness and flow, as Baseblue is moving with superiority and dynamism into the future.
THE KEY OBJECTIVE OF THE DESIGN
WAS TO CREATE A WEBSITE THAT CONVEYS A SERIOUS AND TRUSTWORTHY IMAGE.
THE FLUID BLUE BACKGROUND
WELCOMES US INTO A NEW ERA, EXUDING A SENSE OF CALMNESS AND FLOW.
CLEAN-CUT ARCHITECTURE OF INFORMATION
HAS BEEN THE MOST IMPORTANT BENCHMARK IN THE DESIGN PROCESS.
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