BMS ANNUAL REPORT 2021
- Editorial design
- Concept & Layout design
BMS UNITED’s redesigned website defined a new era for the company with its design innovation, bold and unconventional design in an industry with very specific and clichéd influences.
In this context, the company’s Annual Report, which we designed, was mainly driven by the effortless reading and understanding of the content by a wide audience, featuring at the same time a contemporary design with bold contrasts as an extension of the company’s digital landscape in the physical world.
Starting with the cover, we chose a rough, special paper to showcase the modern design and also the industrial nature of the business where we presented the title of the publication with a slight distortion of the letters, with references to the liquid element.
Large headlines and bold typography give pace the reading, challenge the reader to leaf through and absorb the content of an otherwise corporate publication, while creating the element of surprise in all spreads of the publication.
Selecting and editing the photographic material was vital to the completion of the publication, which features a red gradient effect, communicating the company’s renewed identity, giving a distinct and unpredictable style which pairs with the company’s renewed identity and website.