MINAS UNCHAINED BRANDING
- Logo design
- Digital applications
A celebration of creativity!
A manifestation of crafting. A presentation of the new campaign of Minas Designs.
Selected from Minas Designs archives, the “link” has inspired the brand to create the MINAS Unchained collection. Kommigraphics crafted with care the logo and communication assets for the exhibition/event. Design meets jewellery, photography, sculpture and art.
The exhibition concept draws inspiration from the intersection of urban and skate culture, where the essence of urbanism converges with elements of fashion and style. Minas Designs’ jewellery predominantly showcases expert craftsmanship mainly in polished silver materials, characterized by bold, captivating curves that yield a lustrous finish. The logo proposal is a reflection of this ethos, featuring custom typographic characters inspired by the distinctive aesthetics of graffiti lettering, symbolizing the primary wellspring of the exhibition’s inspiration.
To reinforce this thematic connection, we’ve employed 3D lettering fashioned from gleaming silver materials, establishing a cohesive design system that seamlessly integrates the exhibition’s captivating visuals, textual content, and the essence of “Minas Designs” jewellery style. These radiant 3D letters serve as a visual embodiment of the brand’s unique jewellery craftsmanship, forging a powerful visual identity throughout the exhibition.