NATIONAL GALLERY

  • SERVICES:
    • Visual design system
    • Logo design
    • Digital applications


The emblematic entrance of the National Gallery building can literally be seen as a threshold between the present and history, the everyday and the transcendental.

Inspired by the clean modernist lines of the new building’s architecture and taking its character as a reference point, we created a special sign with multifaceted semiology, that highlights the Greekness of our National Gallery and the great volume of experiences that a visitor can enjoy.

Our National Gallery’s logo and design system, represents an “opening to art” and communicates its dual role: on the one hand as an “ark” that contains more than 500 years of Greek art history, and on the other as a meeting point of culture, education and entertainment for the public.

Building: The National Gallery designed by the architects Pavlos Mylonas and Dimitris Fatouros, features a modern movement style with elements of brutalism, and represents a landmark of the Athenian center
Location: The vanishing point, a basic principle of painting and graphic arts in general, which gives depth and a sense of perspective
Vision: The new era of the National Gallery, as it is expressed through its renewed architecture and its exhibitions

Greekness: The initials epsilon-pi of the National Gallery, which represents the Greek Culture.

Our aim is for the visual communication of the National Gallery to become a mean of promoting its collections. That’s why we use the art pieces themselves as the central theme in each application. The information works in addition and in balance with the art piece. In this proposal we place the four initials ΕΠNG (Εθνική Πινακοθήκη – National Gallery) in the four corners of each visual, creating an imaginary frame around the main content. This way we ensure recognition and identity without necessarily using a large sign, but through the development of a more comprehensive visual system.

We have studied a complete and flexible application development system, which offers the possibility of unlimited combinations and variations, while always remaining unique and recognizable.

Unpublished work for National Gallery Greece by Kommigraphics & Somethink*

WE USE TYPOGRAPHIC ELEMENTS

CONDENSED (SMALL WIDTH) AND EXPANDED (LARGE WIDTH) FROM THE TWO INITIALS RESULTING FROM THE LOGO, IN ORDER TO ACHIEVE OVERALL HARMONY THROUGHOUT THE VISUAL IDENTITY

NEXT PROJECT EPISTROFI REWARD PROGRAMM epistrofi branding thumb kommigraphics
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