-
SERVICES:
- Web design
- Art direction
- UI / UX
- Storytelling
-
The new e-shop of House of Minas is the natural continuation of our long-standing collaboration with Minas Designs and was created to deliver a complete digital experience that seamlessly combines elegance with functionality.
The goal was to showcase the full scope of the brand’s creative identity (from jewelry and design objects to collaborations, lookbooks, and heritage) within an environment that exudes both luxury and clarity, offering users effortless navigation and a fluid digital shopping experience.
The visual identity is built on clean lines and the strategic use of white space, creating strong contrast with the products and photography. Every element was designed with precision, from image scale to the proportion of negative space, achieving balance and a sense of refined harmony.
The minimal sans serif typography has been carefully studied and subtly paired with a serif font. This typographic combination, along with an editorial-inspired design approach, conveys prestige and timelessness while highlighting the brand’s character. As a result, the jewelry and other products stand out as the main focus, while the design discreetly supports and enhances their value.
The website is fully responsive, with information displayed flawlessly across all screen sizes. Consequently, the overall experience remains consistent and functional, whether on desktop, tablet, or mobile. The outcome is an online shop that strikes the right balance between functionality and refined aesthetic, offering an experience worthy of the value and philosophy of the House of Minas.
EVERY ELEMENT WAS DESIGNED WITH PRECISION
FROM IMAGE SCALE TO THE PROPORTION OF NEGATIVE SPACE, ACHIEVING BALANCE AND A SENSE OF REFINED HARMONY.
