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SERVICES:
- Logo Design
- Visual Identity
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AWARDED WITH:
- EBGE
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As part of the competition “Logo and Visual Identity Design for the Thessaloniki Metro,” we submitted our proposal based on the following design criteria.
The identity of the city.
The letter “Θ” serves as a symbolic starting point, linking the metro to the history and community of Thessaloniki.
The concept of movement.
Through geometric and diagonal forms, the sense of motion, speed, and flow is conveyed.
The underground structure.
The tunnels and arches of the metro are expressed through semi-circular shapes, suggesting safety and stability.
The point.
The circle, used as the core shape, symbolizes destination, balance, and the recognizability of the system.
The typeface was chosen for its human-centered, legible form, while the blue-and-white color palette reflects Greek identity, visibility, durability, and a sense of safety, with consideration for color blindness. The identity was completed with the design of applications such as signage, totems, icons, and the station map. The final result is a functional, accessible, and instantly recognizable system that reflects the city and its people.
* The competition was declared void, and our proposal remained unpublished, despite being awarded at the Greek Graphic Design and Illustration Awards (EBGE).
GEOMETRIC CONSISTENCY
ENSURES RECOGNIZABILITY AND FUNCTIONALITY IN THE APPLICATION OF THE LOGO.
THE BALANCED AND CLEAN DESIGN
SHAPES A LOGO THAT CONVEYS TRUST, STABILITY, AND ACCESSIBILITY FOR ALL.
