- Brand Identity
- Art direction
- Custom design
Medical Systems was founded in 1997 and deals with the supply of medical equipment such as sales, installation, and maintenance of new and refurbished imaging systems, as well as related services.
The company is specialized in the design, configuration, and radioprotection of radiology laboratories, as well as in specialized radiation protection constructions such as radioisotopes crypts and debris crystals, nuclear medicine radiopharmaceuticals, radiation protection panels, pass boxes and x-ray viewers.
We designed Medical Systems’ corporate identity that aims to communicate in its entirety the company’s specialization in medical equipment, exuding a pure character through the use of white, from the selected papers, the choice of materials such as the transparent PCV silkscreen card, the intense blue hot foil stamps, up to the embossed renderings of the logo.
The attention to detail and the technological expertise of the company on medical equipment are also communicated through the typographic balance and contrasts of all the compositions of the applications.