KRASIS

  • SERVICES:
    • Illustration
    • Label design
    • Storytelling


“Krasis” is a biological wine of the most famous Achaean red grape variety, coming from private vineyards in Santameri Achaia.

Rich in fruity and herbal aromas, with vivid red color and velvety mouth, ’Krasis’ is the latest organic product of Sant’Or winery. The aim of the creative direction was to communicate the origin and nature of the product through illustration, with the purpose to transfer a sense of nostalgia to the viewer.

The perimetrical cutter of the label that once adorned old stamps, was the basic idea of the design, while the primary font brings fresh air to the final design. The art of the past combines with the innovative ideas of today on a canvas of uncoated paper.

THE AIM OF THE CREATIVE DIRECTION

WAS TO COMMUNICATE THE ORIGIN AND NATURE OF THE PRODUCT THROUGH ILLUSTRATION, WITH THE PURPOSE TO TRANSFER A SENSE OF NOSTALGIA TO THE VIEWER.

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