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SERVICES:
- Design system
- Logo design
- Brand Manual
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Within the framework of our collaboration with Ogilvy Greece, we were assigned the overall redesign of the identity of the Growth Awards – an initiative of Eurobank & Grant Thornton.
Growth Awards are the first Development & Competitiveness awards aimed at showcasing businesses with achievements that inspire us to create a modern, dynamic, and competitive Greece.
From the design of the logo to the smallest dimension of media banners, we created all the rules that ensure the comprehensive and consistent presence of the awards in all communication media. The identity is based on three key design pillars: Confidence, Growth, and Flexibility!
Additionally, we created a detailed digital guide that serves as a common reference point for the correct use of the visual identity of the Growth Awards, with detailed steps and options for structuring printed materials, from advertisements to corporate identity materials.
Through thorough study and foresight, comprehensive instructions are presented for the use of both the logo and the development of all types of promotional materials.
Starting with the structure of the logo, from which the main brand device of communication arises, to the development of typography, the color palette, and the entire composition for each application, the identity remains distinct while simultaneously supporting and highlighting the content of each application.
The applications designed and delivered in a multitude of alternative layouts per case are:
- Event Backdrops
- Digital Invitations
- Printable Invitations
- Save the dates
- Advertisements (Full-page – Half-page)
- Media banners (static)
- Media banners (animated)
- Logo & Logo animation
- Social Media posts
- Video posts
- Intros
- Outros
- Supers
- Concept Videos
- Event Materials (communication of awardees)
- Corporate identity
The main goal of designing all applications was to maintain the overall renewed visual identity unchanged in all types of communication, while the final brand book guides the partners responsible for developing all these materials to structure whatever they need with specific steps, without limitations.