CHRYSI VIDRA

  • SERVICES:
    • Label design
    • Illustration
    • Concept & Strategy

  • AWARDED WITH:
    • Ebge Awards


Domaine Glinavos’ objective was to reposition its well-known aged tsipouro “grand reserve” with a new brand name – Chrysi Vidra (Golden Otter), inspired by the concern of the owner for the near extinction of the species of the small animal which, until a few years ago, found refuge in the wetland of Ioannina.

 

Its singular distinctive taste, due to the two-year aging of the extract in oak barrels, as well as its intense bronze color, is embraced by the label design aiming at communicating the nostalgia and formality of a document such as an old newspaper – announcing the disappearance of an important person.

Meanwhile, the printing technology accompanying the label delivers the appropriate value and seriousness suited to the particular product.

THE LABEL DESIGN AIMS AT COMMUNICATING THE NOSTALGIA

AND FORMALITY OF A DOCUMENT SUCH AS AN OLD NEWSPAPER.

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