- Label design
- Concept & Strategy
- Ebge Awards
Domaine Glinavos’ objective was to reposition its well-known aged tsipouro “grand reserve” with a new brand name – Chrysi Vidra (Golden Otter), inspired by the concern of the owner for the near extinction of the species of the small animal which, until a few years ago, found refuge in the wetland of Ioannina.
Its singular distinctive taste, due to the two-year aging of the extract in oak barrels, as well as its intense bronze color, is embraced by the label design aiming at communicating the nostalgia and formality of a document such as an old newspaper – announcing the disappearance of an important person.
Meanwhile, the printing technology accompanying the label delivers the appropriate value and seriousness suited to the particular product.