ASSET OFFICE INTERIORS CATALOGUE
- Art direction
- Editorial design
We created a product catalogue for Asset Office Interiors, to present the partition systems products and provide a detailed description of the technical characteristics of each one.
A key requirement right from the start of the project was to design a catalogue that can smartly combine the technocratic technical information with a modern architectural aesthetic work environment, creating an easy and enjoyable read.
As the catalogue is one of the main sales channels of the company, it had to demonstrate the high aesthetics and functionality of Asset Office Interiors’ products.
Based on a strict grid, the catalogue was designed so that the reader could immediately locate the relevant information, with clear hierarchy and ease of reading.
High-quality photo realistic renders methodically feature on the inner pages with the ideal reading rate as they are carefully placed across the horizontal spaces of the pages, designated by the design. At the same time, the use of the unique typographic styling on the titles of the issue flawlessly accompanies the linear technical drawings of the products.
Special characteristics with their own distinct aesthetics appear in between the technical specifications of each system featured, while the color palette is limited to black and white, allowing the color to come from the photo realistic renders.
Finally, the woven hardcover of the issue accommodates its contents safely, as at the same time the de-bossed stripes provide an iconic image, necessary to form its identity, signifying the crystal joints of the partition systems.