ASIMENIA LIMNI

The redesigning was largely based on the new name of the product, drawing inspiration from the urban legend that lake Pamvotida of Ioannina belongs to the silversmiths and goldsmiths of the area (Asimenia Limni standing for Silver Lake).

to design the label, we created a pattern with pictorial elements surrounding the lake, like the night moon, birds, fish, shells, water lilies, and branches from nature surrounding this magical wetland.

the additional information decorating the label comes second in priority, thus giving space to the main design, so as to communicate the values of the product — clarity, transparency, but also its “Greekness”, expressed even more intensely through the use of blue color.

the silver printing on the brand name was considered ideal to illustrate the name of Asimenia Limni, while a 6-page booklet with additional information decorates the neck of the bottle.